Mr. Sanjivv Kapur has started his career in the Automobile sector as trainee and found his interest which gave him the strength to start the distribution business in Automobile aftermarket segment of his own in 1990. He also belongs to the business family and hence has that zeal to become an entrepreneur to continue the tradition. In the begin of 2000 he becomes No. 1 in all over India in this segment. This continued for 20 long years during which the business grew manifolds. He shifted from trading business to manufacturing under the name of SHREE AMBA INDUSTRIES in 2008.With his rich experience of trading business, Shree Amba Industries developed and refined its status as a pioneer in manufacturing OEM quality Two -WHEELER spare parts at after-market prices.
After some time with all instrumental proficiency he started the business of safety helmet and pannier box in 2013, also launched the Replay brand helmet in the market. In 2014 he introduced Aluminum pressure Die-casting product in his manufacturing. The SAI brand extended the business with the support of committed staff members and loyal customer not only in India but worldwide. They started to export their goods in 2015 and till now covered almost 33 countries. He used his full expertise to raise the growth chart of SAI Group and gradually increase the turnover of the company.
In 2016 SAI Group took over Aerostar brand Helmet Company and also became an OEM supplier of Helmet to Honda Motorcycle, Suzuki Motorcycle, TVS and Royal Enfield. In 2018 with the same aim in mind, under the auspicious brand name of SAI Group, he once again expanded by adding the segment of trading in Two-WHEELER spare parts to provide a wide range of products under SAI brand to offer services Globally. With the strong organizational structure, focused approach, cost-competitiveness, quality assurance and commitment, all these qualities have made SAI products and brand – the best in the market.